The Foundry Framework

BrianTrunk

Executive Leader & Architect, The Foundry Framework

I spent 16 years helping scale iconic gaming brands, global teams, and commercial systems. Over time I learned the hardest challenges were rarely strategy problems. They were people problems. Trust. Avoided conversations. Leaders carrying accountability silently while teams looked to them for clarity.

The moments that shaped me most were not only the wins. They were the hard seasons. The adversity. The ambiguity. The moments where leadership became deeply human.

The Foundry Framework came from those experiences. I built it around four forces that determine whether leaders and teams hold together when things get difficult: Courage, Empathy, Resilience, and Impact.

At Wizards of the Coast, I helped scale Magic: The Gathering, Dungeons & Dragons, and the broader games portfolio across global markets.

  • Scaled global business across 45+ countries
  • Helped grow Magic: The Gathering into a multi-billion-dollar global franchise
  • Led a 160-person international organization across US, EMEA, APAC, and LATAM
  • Oversaw $2B+ commercial portfolio spanning tabletop, digital, licensing, and organized play

Great people don't make great games. Great teams make great games. If you're building teams, products, and communities that matter, let's talk.

Areas of Expertise
Global Commercial Strategy
$2B+ Portfolio Leadership
Digital Games Strategy
International Expansion
Organizational Transformation
Team Building
Business Development
Vision & Strategy

BAFTA Games voter. 16 years building at the intersection of gaming, commerce, and culture.

I believe great teams change lives. Pressure reveals character. Leadership is the environment we create for other people.